SURF - AS GOOD AS NEW
A simple visual thought that crossed my mind while helping my mum wash her cooking pot.
This campaign is memorable to me as it was my very first print campaign for Cannes after 4 years in this industry in 2012.
But it was not easy as the lack of experience cause me to do more than needed in a lot of cases. Lucky the production support from my friends allowed me to finish this campaign and run it. And I am happy with the result.
Singapore Creative Circle Award 2017 : Press, 2 Finalists