PURIFI - CITY FIGHTERS

When the clients approached us, we only had 1 month from ideating to final output of the film. Not the usual pace of Unilever job as we need to get into testing...blah blah blah...which can take up to months(My longest record was 2 years), but also because of that, we were excited to work on this.

The product itself was pretty cool too,100% driven by data (Online consumer polling), from ingredients to packaging design. The first in Unilever.