This was a campaign full of physical trainings.

As the clients has no budget but still expect some form of results from the agency, we have to do everything ourselves. From finding the perfect spots along 20 streets to carry 15 jerry cans up the carpark, to create a wet floor for the shoot (which was not even used in the end), and sneaking into hotel lobbies…in Singaporean terms – ‘Si-bey Siong’.

Nonetheless, I’m thankful for the support we were given by the production houses in finishing this print campaign.