OMO - The HOPE
This was my very first TET film challenge — an immense pressure in itself as it’s considered the Superbowl of Vietnam. I took it on with much excitement and a bit of fear at the start.
Doing TET film is tougher than most of the Unilever commercials I have done. It has to have great story-telling but there’s really no escaping some product benefit. So the trick is to strike the perfect balance within 60 seconds.
With good team work with my writer, we found the right idea and though we started with uncertainty, we finished on a high note.