PETA - PART OF IT

(IVORY/LEATHER/FUR)

 

Come to think of it – we are equally brutal as the hunters when we purchase products made from animals. Me and my colleague realised this is like a simple law of supply and demand : when there are no buyers, there will not be a need to kill animals to make these products.

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Simple but visually powerful, I am proud of this collaboration with PETA which was launched in the Milan Fashion Week in 2013.

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Cannes Lion : Outdoor, 3 Finalists
Spikes Asia : Outdoor, 3 Finalists