PETA - PART OF IT
Come to think of it – we are equally brutal as the hunters when we purchase products made from animals. Me and my colleague realised this is like a simple law of supply and demand : when there are no buyers, there will not be a need to kill animals to make these products.
Simple but visually powerful, I am proud of this collaboration with PETA which was launched in the Milan Fashion Week in 2013.
Cannes Lion : Outdoor, 3 Finalists
Spikes Asia : Outdoor, 3 Finalists