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While having my lunch at the pantry, my colleague smartly folds a t-shirt he is using into a napkin. My first thought – Let’s do it!

Our seniors had the same good intuition around it, so we all got started!

After much folding and ironing, we placed the t-napkins in restaurants in Singapore, Vietnam and even the Philippines, wanting to surprise the diners and challenging them to wash the stains off the shirt with a Breeze sample at the end of their meals.

Singapore Creative Circle Award : Media, 1 Silver

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