The idea came about when my colleague was sharing a new form of design he tried. It basically works by using text to form textures of elements.

While thinking about what other elements we can play with, he randomly typed out ‘Textile’.


We almost looked at each other at the same time, and with much excitement, ran to the bosses. That’s how it started and the rest of it was great crafting from the team. I owe it to them having learned a lot and truly proud of this beautiful print campaign.

Cannes Lion : Press, 4 Finalists
Spikes Asia : Print & Poster Craft, 1 Silver
Adfest : Print & Poster Craft, 1 Silver, 2 Bronzes

Adstars : Press, 1 Crystal, 2 Finalists
Singapore Creative Circle Award : Press, Best of Show, 3 Golds, 2 Silvers / Outdoor, 3 Golds, 2 Silvers

Lürzer’s Archive : 4 In-book

The Work : Print Craft / Poster Outdoor in-book